Casinos create an immersive experience through music and lighting to help drive game play. Up-tempo music encourages them to bet faster, whereas slower tunes help them remain at the table playing longer.
The repetitive instrumental music is especially useful for gambling sites that require people to place bets and press buttons repetitively, in the belief that the repetition of sounds facilitates a sense of satisfaction with the repetition of actions being performed online. The sounds of music probably serve to engage the gambling player and provide excitement.
Dining Room Lighting
Music has a tremendous capacity to elicit emotions and behaviour – witness how a particular piece can make you tense a suspenseful movie or, conversely, bet higher amounts than you originally intended in a casino game.
Casinos know this, which is another reason why they play music and use lighting in order to make you feel comfortable gambling and hang out at their place longer. Music choice is important, from smooth jazz to EDM, it perfectly sets the scene for casino action!
Light also adds another layer to a room – used properly, it can call attention to a specific wall, or a certain collection of objects. Indeed, LED spotlights that run along the backs of shelves can lend a sense of refined elegance, and using bulbs with dimmers allows you to adjust the lighting appropriately to the occasion.
Bar Lighting
Yet music can have an overwhelming influence on human psychology, ratcheting up tension in a suspense scene or making even boring undertakings seem more interesting. Music can literally make times feel fast or slow. It can manipulate our moods and emotions. Casinos know this – which is why they are strategic perhaps in their choice of background soundtrack whenever they set up a gaming table.
The tempo of that sonic collage will be determined, among other factors, by the type of casino and the type of crowd it hosts. In a room full of whirring slot machines and shouts from players, up-tempo music might stir the energy of players at the same time as it pushes them to keep moving and wagering. On the other side of the casino, in a quieter area featuring such deliberative games as poker and blackjack, slow music might be selected to drive players to think before they act, rather than make decisions in the heat of the moment.
Similarly, casinos carefully consider their lighting options. According to research, gambling is enhanced when the lights are red and music plays at a fast tempo; particularly if these factors match participants’ expectations of what a casino entails.
VIP Lounge Lighting
Modern event LED furniture has fast become a must have product to lighten VIP lounges with. It’s slick pieces can be animated with colours (or even custom displayed graphics) to provide guests with a lighting experience unlike any other. Pairing these together also gives them good aesthetic and experiential unity.
Whether it’s the Piano Man making players ‘feel it’, or the feelings of arousal created by fast-paced music, casinos care about music because they want to enable and enhance those prosocial gambling behaviours. Meanwhile, when it’s time to help the gamblers slow down, for example in a game of poker, slower music is brought in to help focus the mind.
Music and lighting may alter gambling behaviour but do not cause addiction or otherwise problems; their influence is temporary and will vanish when players stop gambling.
Casino Floor Lighting
Casinos, as their name implies, are gambling places.To encourage people to come to casinos and stay to make good amount of profits, the casino definitely makes extensive use of all kinds of visual illusions including flashing lights, unique music and so on in their decorations to create the most vivid impression on their customers and make them have a lasting memory in minds.
Musical genres have long been known to affect gambling behaviour more or less directly – EDM encouraging players to bet more speedily, and classical or jazz often enabling players to make more informed decisions.
The LED displays begin from the moment guests walk into, or out of, a casino. They are stationed by entrances providing information about the experiences within the four walls of the property.
The entrance to Muckleshoot Casino in Auburn, Washington plays host to several two-sided 1.9mm NanoLumens-powered LED displays that greet guests and compel them to stay, animated to show how much they stand to win when they stay and play. They also consume less power than similar liquid crystal display (LCD) meters, and cost far less to replace them than they would with LCDs.